Progress Over Perfection

Adventure is at the heart of our community at Thirty Seconds Out. Adventures happen outside. We love being outside, a lot!

[Photo] Thirty Seconds Out staff in the middle of an adventure in Alaska, May 2021. Yes, it does look like one of those corporate motivation posters.  Anthony S.

We're stoked to announce our official brand alliance with Protect Our Winters! POW helps passionate outdoor people protect the places and lifestyles they love from climate change. They are a community of athletes, scientists, creatives, and business leaders advancing non-partisan policies that protect our world today and for future generations.

We are the first veteran owned apparel brand to form an alliance with Protect Our Winters! Why did we do this? We can imagine that some might see this unlikely partnership as really strange. A brand founded by a combat vet, which cares about the impact that human activity has on our planet? Yes, that's precisely what's going on here.  Like you, we listen to science. Then we look to see what we can do with this information to help make our country and world a little better than it was yesterday. Here's the definition of science we are talking about, so we're all starting from the same basic understanding. Overwhelming evidence shows us that human activity does, in fact, have a negative impact on the climate.

"Science is the pursuit and application of knowledge and understanding of the natural and social world following a systematic methodology based on evidence." - The Science Council

You can read more about systematic methodology, here. It's basically the best system in the world for discovering the truth. It doesn't cater to our beliefs, feelings or traditions. It is a shield against incompetence.

So what are we actually doing? Not enough, but we switched most of our packaging over to recycled materials and will continue to find ways to improve our products in this area. We joined forces with POW to help share the science and reality of climate change with our community. Our founder, Evan, still drives a gasoline powered truck, so he's a hypocrite, but he knows it. It comes down to progress over perfection and we have to start at imperfection.

In a nutshell, we're starting to do what is within our grasp to contribute to positive changes in our understanding of the world and the impact our actions have on it. Now back to our hippy drum circle. Onward!

"We can't solve problems by using the same kind of thinking we used when we created them." - Albert Einstein

 

 Thirty Seconds Out